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Simply so, what does liking a Facebook page do?
When someone likes a Page, they're showingsupportfor the Page and that they want to see content fromit. ThePage will show up as being liked in the Aboutsection of thatperson's profile. When someone follows aPage, it means theymay receive updates about thePage in their NewsFeed.
Herein, do likes really matter?
Likes matter because: The more likes,themore you know what your followers like. Most important:Themore likes you get, the more will Instagram showyourpost to other users (even to non-followers). This means,themore likes, the faster your accountwillgrow.
A respectable number of Facebook Likes for alocalbusiness could be as few as 200 (if you're aB2Bbusiness). If you're a B2C business,servingconsumers, you'll want a higher number depending on whatyoudo.