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How to Effectively Sell Your Product or Service
- Know your product. Imagine every question a prospect mightaskand arm yourself with answers, linking each product fact toacustomer benefit.
- Explain your offering in a sentence.
- Know your prospect.
- Know what message your prospect is ready to receive.
- Set your sales presentation goal.
- Dress for success.
Correspondingly, how do you sell a product to someone?
Ten tips on how to sell any product or service
- Research the customer.
- Research your products.
- Research the past relationship.
- Set a clear – but flexible – objective.
- Probe for other customers for your product.
- Probe for other products for your customer.
- When you're with your customer, ask open questions thatgetbeneath the surface.
- Keep control of the meeting.
- The more products a customer has with you, the longerandstronger their relationship is likely to be.
- Engage in person. Your tellers are the front line ofyourcross-selling strategy.
- Leverage your data.
- Bundle up.
- Focus on value.
- Build on a Solid Foundation.
Secondly, what are the methods of selling?
Customers are more educated than ever and have manyoptionsavailable to them. But most of all, they hate being soldto.
Which sales methods should I use?
- SPIN selling.
- SNAP selling.
- Challenger Sale.
- Sandler Sale method.
- Consultative or solution selling.
Here are six rules for doing so, based upon aconversationwith one of my favorite sales gurus, BarryRhein:
- Know the difference between a benefit and a feature.
- Use vivid but plain language.
- Avoid biz-blab and jargon.
- Keep the list of benefits short.
- Emphasize what's unique to you or your firm.