Asked by: Mariza Kokalaribusiness and finance marketing and advertising
How does Amazon sponsored products work?
Last Updated: 28th March, 2020
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Considering this, how do Amazon sponsored ads work?
Amazon Sponsored ads work similarly toyouraverage pay-per-click (PPC) ads. After clicking, they'llbetaken to your product details page (which looks justlikeany other, non-sponsored page). Similar to GoogleAdWords,Amazon uses keyword-based targeting whichadvertisers bidon.
Furthermore, how much does Amazon sponsored cost? For Sponsored Products theminimumcost-per-click bid is $0.02; however,Amazonrecommends a minimum of $0.05 to be competitive. Butaccording toPat Petriello, Senior Marketplace Strategist at CPCStrategy,Amazon sellers would be naive to base theirbiddingstrategy on Amazon's Estimated Page 1Bidsalone.
In this regard, why do some items on Amazon say sponsored?
Sponsored Products ads use keyword targetingtoshow product listings in relevant searches. This getsyourproducts in front of potential customers looking tomakepurchases. The ads can appear on the top of the page oforwithin search results and on the product detailpage.
How do I get rid of sponsored ads on Amazon?
Instead, you can tell Amazon tostopsending you ads based on your shopping habits. Todo that,visit amazon.com/adprefs or log into yourAmazonaccount in a browser, click on your username in thetop rightcorner of the page, and then click on the “Youradvertisingpreferences” link.