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Capital One reportedly pays up to $25 million a year for title sponsorship of the Orange Bowl, while Allstate is believed to pay at least $18 million — and possibly double that — for title sponsorship of the Sugar Bowl.
Regarding this, how much does it cost to sponsor a bowl game in 2018?
Sponsorship deals range from as low as $500,000 to as much as $20 million or more for any of the major six bowl games, including the Rose Bowl Game, reports show.
Then, how much does it cost to sponsor a bowl game 2017?
The bowls haven't disclosed their asking prices, but sports marketing experts estimate that the annual cost for the top-tier games ranges from $25 million to more than $30 million. That's up from $16 million to $20 million previously.
Bowls give a lot of positives to college football players. With 78 teams competing in a bowl game this season and up to 125 people per team eligible to receive gifts, the money does add up: Combined, the 40 bowls can provide up to $5.6 million in merchandise to thousands of players.