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Keeping this in consideration, is it OK to paint a brick fireplace?
Paint the Brick Once the primer is dry, it's time to paint. Choose indoor, latex, heat resistant paint—either flat, semigloss, or gloss—rated to withstand temperatures generated by the fireplace (generally about 200°F) and a roller designed for textured surfaces.
Similarly, you may ask, what color should I paint my brick fireplace?
Tan, beige, cream and light gray blend in for a natural look. Soft shades of black and gray work well with contemporary style rooms. Whitewashing, painting a solid light neutral color, or using a product such as Brick-Anew to create a “real brick” look will blend in with any decor.
Staining Brick Quicker and easier than painting, brick staining accentuates the natural texture of the brick rather than masking it. It absorbs into the brick rather than covering the surface like paint, so ultimately a stain acts like a dye.