Asked by: Margaretha Hoveling
business and finance marketing and advertising

What are some sources of information a consumer can use when conducting research on products?

Last Updated: 13th March, 2020

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Below are five resources you can use to conduct marketresearch with an overview of the information theyprovide.
  • Census.gov. Census data, which the U.S. Government collectsevery ten years, is available in an online, searchabledatabase.
  • USA.gov.
  • Small Business Association (SBA.gov)
  • FocusGroup.com.
  • SurveyMonkey.com.

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Similarly, what are the sources of information in marketing research?

research team concluded, description of usedmethods, financial quantification, etc.). We usually work with twodata sources: primary and secondary in marketingresearch projects. A basic difference between them is based ona purpose for which information was collected.

Beside above, what are the two types of data used in market research? They then use it to recommend various marketingstrategies. There are two main types of marketingresearch: Quantitative and qualitative. Quantitativeresearch usually includes phone, mail, Internet or in-personinterviews. Qualitative research is conducted among smallergroups of people.

Subsequently, one may also ask, what should be included in market research?

Market research involves gathering information aboutyour: industry and market environment - to understandfactors external to your business.

Customer research might cover:

  • customer demographics (e.g. age, gender, income)
  • social and lifestyle trends.
  • needs and expectations.
  • attitudes towards you and your competitors.

What are some tools used by market researchers?

10 great tools for market research

  • Google Keywords Tool. The Google Keywords tool acts as a windowinto the behaviour of consumers when searching online for productsor services such as yours.
  • Questback.
  • Klout, Kred and Peerindex.
  • KeySurvey.
  • Google Analytics.
  • Market Data Websites.
  • FreeLunch.
  • Social Mention.

Related Question Answers

Larosi Pinzon

Professional

What are the methods of marketing research?

While there are many ways to perform marketresearch, most businesses use one or more of five basicmethods: surveys, focus groups, personal interviews,observation, and field trials.

Prudence Madama

Professional

What is the importance of marketing research?

Marketing research plays a vital role in thedecision-making processes by supplying relevant, up-to-date andaccurate data to the decision-makers. Managers need up-to-dateinformation to access customer needs and wants, marketsituation, technological change and extent ofcompetition.

Karima Nordio

Professional

What is the purpose of CRM?

This is a simple definition of CRM.
A CRM system helps companies stay connected tocustomers, streamline processes, and improve profitability. Whenpeople talk about CRM, they are usually referring to aCRM system, a tool that helps with contact management, salesmanagement, productivity, and more.

Ryszard Heitor

Explainer

What is the first step in the marketing research process?

The first stage in a marketing researchproject is to define the problem. In defining the problem, theresearcher should take into account the purpose of the study,relevant background information and all necessary data, and how theinformation gathered will be used in decision making.

Joachin Abdrahimoff

Explainer

What are the three sources of marketing information?

There are three primary types of marketinginformation marketers use to gain insights that will contributeto wise marketing choices: internal data, competitiveintelligence, and marketing research.

Sihame Aguayo

Explainer

What are external sources of information?

External marketing sources aresources of marketing information that are obtainedfrom outside your company. External sources can providecompany, customer, competitor, or industry data.

Allah Mazzei

Pundit

What are the most important & Primary Resources used in marketing?

Primary Data:
  • These sources are explained below: ADVERTISEMENTS:
  • (a) Salesmen: Salesmen are the most important source ofproviding first hand information.
  • (b) Dealers:
  • (c) Consumers:
  • The main sources of secondary data are:
  • (a) Periodicals and Newspapers:
  • (b) Govt.
  • (c) Trade Associations:

Sascha Terfehr

Pundit

What are some of the major sources of secondary data in marketing research?

Some external sources include: Governmentsources, such as the U.S. Census Bureau.

Sources of Secondary Data
  • Profit and loss statements.
  • Balance sheets.
  • Sales figures.
  • Inventory records.
  • Previous marketing research studies.

Hortensia Cornet

Pundit

What are the 4 types of marketing research?

There are several ways to categorize the variousmarket research methods. The vast majority of techniques fitinto one of six categories: (1) secondary research, (2)surveys, (3) focus groups, (4) interviews, (5) observation,or (6) experiments/field trials.

Kerstin Pawlitzki

Pundit

What is an example of market research?

Market research surveys
Surveys can be conducted in all sorts of ways,including telephone surveys, hosting a survey on a website, usingsocial media polls, asking questions face-to-face with customers,using SMS text messages, or simply filling in a survey card in arestaurant or when leaving a shop.

Ignasi Borggrefe

Pundit

What are the 5 steps of marketing research?

The 5 Step Marketing Research Process
  1. Define the Problem or Opportunity. The most important part ofthe marketing research process is defining the problem.
  2. Develop Your Research Plan.
  3. Collect Relevant Data and Information.
  4. Analyze Data and Report Findings.
  5. Take Action.

Craig Pellkofer

Teacher

How do you conduct a market analysis?

How to conduct a market analysis: 7 steps
  1. Determine the purpose of your study. There are many reasons whybusinesses might conduct market research.
  2. Look at your industry's outlook.
  3. Pinpoint target customers.
  4. Compare your competition.
  5. Gather additional data.
  6. Analyze your findings.
  7. Put your analysis into action.

Robertas Dircks

Teacher

How do you do market research?

Follow these steps to spending your market research dollarswisely:
  1. Determine what you need to know about your market. The morefocused the research, the more valuable it will be.
  2. Prioritize the results of the first step.
  3. Review less-expensive research alternatives.
  4. Estimate the cost of performing the research yourself.

Anartz Duurkoop

Teacher

What are the different types of market research?

Common Types of Market Research
  • Market Segmentation. When conducting market segmentationstudies we're generally asking survey questions aimed at capturingneeds, values, attitudes, behaviors and demographics.
  • Product Testing.
  • Advertising Testing.
  • Satisfaction and Loyalty Analysis.
  • Brand Awareness and Reach.
  • Pricing Research.

Collin Sriramesh

Teacher

How do you market research a new product?

Let's consider these steps of market research beforelaunching a new product in more detail.
  1. Know your market — and your competitors.
  2. Target your customer.
  3. Devise your Unique Value Proposition.
  4. Determine your marketing strategy.
  5. Test your product and overall approach.
  6. Roll out your marketing campaign.

Sydney Hlestkov

Reviewer

What are the two types of data?

The Two Main Flavors of Data: Qualitativeand Quantitative
At the highest level, two kinds of dataexist: quantitative and qualitative. Quantitative data dealswith numbers and things you can measure objectively: dimensionssuch as height, width, and length. Temperature andhumidity.

Miladin Varin

Reviewer

What are the sources of data collection?

However, the most common techniques areself-administered surveys, interviews, field observation, andexperiments. Primary data collection is quite expensive andtime consuming compared to secondary data collection.Notwithstanding, primary data collection may be the onlysuitable method for some types of research.

Raid Liventsov

Reviewer

What is an example of primary data?

Primary data is information collected throughoriginal or first-hand research. For example, surveys andfocus group discussions. On the other hand, secondary datais information which has been collected in the past by someoneelse. For example, researching the internet, newspaperarticles and company reports.

Lakhbir Chiara

Reviewer

What are the advantages of primary data?

Advantages of primary data are as follows: Theprimary data are original and relevant to the topic of theresearch study so the degree of accuracy is very high. Primarydata is that it can be collected from a number of ways likeinterviews, telephone surveys, focus groups etc.