Asked by: Abdelmoghit Casasola
business and finance marketing and advertising

What are the models of consumer behavior?

Last Updated: 13th March, 2020

The three factors that affect consumer behavior are psychological, personal, and social. Consumer behavior is studied through focus groups, surveys, and tracking sales history. Consumer behavior models include the black-box, complex, and personal-variable models.

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Thereof, what are the models of consumer Behaviour?

The ten Consumer Behaviour models explained below are:

  • Pavlovian Model.
  • Economic Model.
  • Input, Process, Output Model.
  • Psychological Model.
  • Howarth Sheth Model.
  • Sociological Model.
  • Family Decision making model.
  • Engel-Blackwell-Kollat Model.

Also Know, what is buying Behaviour model? According to the economic model of buying behavior, the buyer is a rational animal and his buying decisions are totally depended on the concept of utility. He considers the price, utility, quality, durability, reliability, service etc., of the product and then takes a decision.

Also Know, what is learning model of consumer Behaviour?

Learning Model This model suggests that human behavior is based on some core concepts − the drives, stimuli, cues, responses and reinforcements which determine the human needs and wants and needs satisfying behavior.

What is the black box model of consumer behavior?

The black box model of consumer behaviour identifies the stimuli responsible for buyer behaviour. The stimuli (advertisement and other forms of promotion about the product) that is presented to the consumer by the marketer and the environment is dealt with by the buyer's black box.

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