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Also to know is, how do you fix a surplus?
From this, I see three ways to reduce surplus inamarket:
- Increase Demand - Marketing, advertising, promotions. Getmorepeople to buy.
- Decrease Supply - Shift or stop production. The value(profitmargin) has decreased, so target a market with bettermargins.
- Remove the Surplus - Buy the surplus out of the market.
In this way, what do you mean by shortage and surplus?
A surplus occurs when the quantity supplied ofagood exceeds the quantity demanded at a specific price. If amarketis not in equilibrium a situation of a surplus orashortage may exist. A surplus, alsocalledexcess supply, occurs when the supply of a goodexceedsdemand for that good at a specific price.
Once you raise the price of your product, yourproduct'squantity demanded will drop until equilibrium isreached.Therefore, shortage drives price up. If asurplusexist, price must fall in order to entice additionalquantitydemanded and reduce quantity supplied until thesurplus iseliminated.