Asked by: Donatila Scharfenstein
business and finance marketing and advertising

What is Apple's brand personality?

Last Updated: 4th April, 2020

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The Apple Brand Personality
The starting point is how an Appleproductexperience makes you feel. The Apple brandpersonality isabout lifestyle; imagination; liberty regained;innovation;passion; hopes, dreams and aspirations; andpower-to-the-peoplethrough technology.

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Consequently, what does Apple stand for as a brand?

Last year, I posted my most widely read article by faronwhat Apple's brand stands for (see below). At that pointintime, there had been no corporate declaration ofbrandstrategy; you had to read between the lines. But thisall changedlast June, when Apple posted their 'intention'video.Subscribe.

Likewise, why is Apple's branding so successful? Apple goes way beyond the“computerbrand” label — they createproducts for theirtarget market, loyal customers that believe makethese productslife better, easier, more fun and more cool. Well,design andutility are just two of the reasons behind Apple'ssuccessand certainly give it a competitiveadvantage.

Beside above, what is a brand personality?

Brand personality is a set ofhumancharacteristics that are attributed to a brand name.Abrand personality is something to which the consumercanrelate; an effective brand increases its brandequityby having a consistent set of traits that a specificconsumersegment enjoys.

What is the brand promise of Apple?

Apple: “Thinkdifferent.” Apple's brand promise is two-sided -theirguarantee to create products based on seeing the world alittledifferently, and their promise to inspire theircustomers todo the same.

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