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In this regard, what is the difference between a graphic designer and a production artist?
3 Answers. A Graphic Designer is one who is working on the conceptual/strategic side of things. A Production Artist is the one that takes the conceptual/strategic solution and and implements the mechanical files for the solution. In design firms, the graphic designer is quite often also the production artist.
In this way, what do you mean by graphic design?
Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.
Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.