Asked by: Lakhbir Membrillo
business and finance marketing and advertising

What is it called when a new product or new chain steals customers and sales from older existing ones it is referred to as?

Last Updated: 26th June, 2021

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When a new product or a new retail chain steals customers and sales from older existing ones of an organization, this is referred to as. Cannibalization.

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Furthermore, what is product cannibalization?

In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.

Subsequently, question is, which of the following is a consumer market demographic segmentation variable? Demographics. Demographics segmentation is a common strategy where you identify market segments based on shared demographic or personality qualities. Specific characteristics often used in demographics segmentation include age, gender, race, marital status, income, education and occupation.

In this way, how do you stop cannibalization?

There are six specific steps you can take to avoid cannibalization:

  1. Determine the specific markets each product fits into.
  2. Analyze the potential market demand for a proposed new product in terms of the potential net income the product represents.

How do you analyze cannibalization?

Cannibalization Rate is the percentage of new product's sales that represents a loss of sales of existing product.

  1. Cannibalization Rate = Sales loss of existing product / Sales of new product.
  2. Sales of new product's taken from existing product = 60% * 70 units.
  3. Sales of existing product after cannibalization = 38 units.

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