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Asked by: Yuwei Apilaniz
business and finance marketing and advertisingWhat is the black box model of consumer behavior?
The black box model of consumer behaviour identifies the stimuli responsible for buyer behaviour. The stimuli (advertisement and other forms of promotion about the product) that is presented to the consumer by the marketer and the environment is dealt with by the buyer's black box.
In respect to this, what is the black box model?
In science, computing, and engineering, a black box is a device, system, or object which can be viewed in terms of its inputs and outputs, without any knowledge of its internal workings.
Similarly, it is asked, what are the models of consumer behavior?
Consumer Behaviour Models – Input, Process, Output Model Factors that act as inputs and outputs in this model are: Inputs are the marketing efforts in terms of product, price, place, promotion taken by an organization and the environmental forces such as family, reference groups, culture, social class etc.
Consumers go through 5 stages in taking the decision to purchase any goods or services.
- Problem Recognition.
- Information Search.
- Evaluation of Alternatives.
- Purchase Decision.
- Post-Purchase Evaluation.