Asked by: Nelida Micola
business and finance business administration

What is the Boston matrix in business?

Last Updated: 28th February, 2020

The Boston Matrix is a model which helps businesses analyse their portfolio of businesses and brands. The Boston Matrix is a popular tool used in marketing and business strategy. However, owning a product portfolio poses a problem for a business.

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Also know, how does Boston matrix help a business?

The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. It's also known as the Growth/Share Matrix.

One may also ask, how is the Boston matrix useful? The advantages of the Boston Matrix include: It provides a high-level way to see the opportunities for each product in your portfolio. It enables you to think about how to allocate your limited resources to the portfolio so that profit is maximized over the long-term.

Also Know, what is BCG matrix example?

A perfect example to demonstrate BCG matrix could be the BCG matrix of Pepsico. Cash Cows – With a market share of 58.8% in the US, Frito Lay is the biggest cash cow for Pepsico. Stars – Even though Pepsi's share in the market has been reduced to 8.4%, it's still the star for Pepsico because of its brand equity.

How do you create a BCG matrix for a company?

The BCG matrix can be useful to companies if applied using the following general steps.

  1. Step 1 – Choose the Unit.
  2. Step 2 – Define the Market.
  3. Step 3 – Calculate Relative Market Share.
  4. Step 4 – Calculate Market Growth Rate.
  5. Step 5 – Draw Circles on the Matrix.

Related Question Answers

Sulami Quattrocchi


What is ansoff matrix strategy?

The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.

Dot Gaman


What are the four categories of BCG matrix?

The BCG growth-share matrix contains four distinct categories: "dogs," "cash cows," "stars," and “question marks.”

Ama Lartundua


What is a star in marketing?

Stars: The business units or products that have the best market share and generate the most cash are considered stars. Monopolies and first-to-market products are frequently termed stars. However, because of their high growth rate, stars consume large amounts of cash.

Amal Kelsey


What is a cash cow in marketing?

A cash cow is a product with a high market share in a low or no growth industry. 'Cash cow' is a designator from the portfolio matrix, or a diagram that is used to determine the future potential of a product.

Cheikhouna Opelt


What is market growth rate?

Definition: Market Growth Rate
Market Growth rate is defined as the rise in sales or market size within a given customer base over a specific period of time. When a business analyses its market it requires interpreting its market growth rate. The sales growth is compared with the market growth rate.

Ninoska Berraquero


How do you solve the BCG matrix?

  1. Choose the unit. BCG matrix can be used to analyze SBUs, separate brands, products or a firm as a unit itself.
  2. Define the market. Defining the market is one of the most important things to do in this analysis.
  3. Calculate relative market share.
  4. Find out market growth rate.
  5. Draw the circles on a matrix.

Imperio Stoddart


What is a business portfolio?

A business portfolio is a company's set of investments, holdings, products, businesses and brands. A product portfolio is the product's mix of market segments. Marketing managers attempt to make a product appeal to specific groups of people, called segments.

Arismendy Goday


What do you mean by SBU?

In business, a strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.

Berna Biota


Is BCG matrix internal or external?

The most used ways are internal growth or external growth through acquisitions and alliances. The Ansoff Matrix is a great tool to map out a company's options and to use as starting point to compare growth strategies based on criteria such as speed, uncertainty and strategic importance.

Azahar O'Hara


Can a company be successful without using a portfolio matrix?

No. a company cannot be successful without a portfolio. Marketers can as well use the portfolio matrix to come up with strategies that will increase profits and take a company to a point they wish it to be.

Lolita Tegelmann


How does BCG matrix work?

How does the BCG matrix work? The BCG matrix assesses the company's product portfolio by placing each product, division or SBU (strategic business unit) on a 2×2 grid. The product life cycle is reflected by market growth, and the experience curve is mirrored by the relative market share.

Rokas Parcet


What is GE matrix with example?

The GE McKinsey Matrix, also know as the McKinsey Nine Box Matrix is a strategic tool used for business portfolio planning. As an example of a business portfolio, consider Hilton Hotels. The Hilton Hotels group is made up of many SBUs including Hilton Double Tree, Hilton, Conrad Hotels, and Waldorf Astoria Hotels.

Andros Mohling


What are the limitations of BCG matrix?

Limitations of the BCG-Matrix:
  • It neglects the effects of synergies between business units.
  • High market share is not the only success factor.
  • Market growth is not the only indicator for attractiveness of a market.
  • Sometimes Dogs can earn even more cash as Cash Cows.
  • The problems of getting data on the market share and market growth.

Poveda Lagayette


What is BCG model in strategic management?

BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share).

Amiel Zingraf


What is cash cow in BCG matrix?

Cash Cow - a business unit that has a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units. Star - a business unit that has a large market share in a fast growing industry.

Nehad Azad


What is an example of a cash cow?

A cash cow is a company or business unit in a mature slow-growth industry. For example, the iPhone is Apple's (AAPL) cash cow. Its return on assets is far greater than its market growth rate; as a result, Apple can invest the excess cash generated by the iPhone into other projects or products.

Maty Miron


How do you use GE Matrix?

  1. Step 1: Determine Industry Attractiveness of Different Business Units.
  2. Step 2: Determine the Competitive Strength of each Business Unit.
  3. Step 3: Plot the business units on a matrix.
  4. Step 4: Analysis of Information.
  5. Step 5: Identify future direction of each unit.

Hermelo Manosalvas


What is a matrix simple definition?

Definition of Matrix. A matrix is a collection of numbers arranged into a fixed number of rows and columns. Usually the numbers are real numbers. In general, matrices can contain complex numbers but we won't see those here.

Hyun Molines


What is a life cycle stage?

A life cycle is a course of events that brings a new product into existence and follows its growth into a mature product and eventual critical mass and decline. The most common steps in the life cycle of a product include product development, market introduction, growth, maturity, and decline/stability.