Asked by: Rolland Kalesnikbusiness and finance marketing and advertising
What is the meaning of production orientation?
Last Updated: 10th July, 2021
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Also question is, what is meant by production orientation?
A company that follows a production orientation chooses to ignore their customer's needs and focus only on efficiently building a quality product. This type of company believes that if they can make the best 'mousetrap,' their customers will come to them.
One may also ask, what is the difference between product orientation and production orientation? The major difference between these two concepts is that a product focus reaches outward to consumers to assess and meet their wants and needs, whereas a production focus is geared inward to manufacturing the best product at the cheapest price regardless of customer wants and needs.
Furthermore, what is an example of product orientation?
The fundamental tools of product orientation include product research, product development and product focus. Example: Gillette Company focuses on producing the best possible disposable razors at an economic rate.
What is sales orientation?
Sales Orientation is a business approach of making profits by focusing on persuasion of people to buy the products instead of understanding the customer needs. Emphasis is put on advertising and improving the abilities of the sales force. The product and the production capacity precede the customer.