Asked by: Rolland Kalesnik
business and finance marketing and advertising

What is the meaning of production orientation?

Last Updated: 10th July, 2021

So, Production Orientation is the general approach of any business that is primarily concerned with manufacturing and production processes. In a product oriented approach, business focuses and develops products based on what it is good at making or doing, rather than what the customer wants.

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Also question is, what is meant by production orientation?

A company that follows a production orientation chooses to ignore their customer's needs and focus only on efficiently building a quality product. This type of company believes that if they can make the best 'mousetrap,' their customers will come to them.

One may also ask, what is the difference between product orientation and production orientation? The major difference between these two concepts is that a product focus reaches outward to consumers to assess and meet their wants and needs, whereas a production focus is geared inward to manufacturing the best product at the cheapest price regardless of customer wants and needs.

Furthermore, what is an example of product orientation?

The fundamental tools of product orientation include product research, product development and product focus. Example: Gillette Company focuses on producing the best possible disposable razors at an economic rate.

What is sales orientation?

Sales Orientation is a business approach of making profits by focusing on persuasion of people to buy the products instead of understanding the customer needs. Emphasis is put on advertising and improving the abilities of the sales force. The product and the production capacity precede the customer.

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What is an example of production?

noun. Production is the process of making, harvesting or creating something or the amount of something that was made or harvested. An example of production is the creation of furniture. An example of production is harvesting corn to eat. An example of production is the amount of corn produced.

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What is difference between product and production?

As nouns the difference between production and product
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Why is product orientation important?

market-and-product-orientation. A market orientated company is one that organises its activities, products and services around the wants and needs of its customers. However, product orientation can still be important in keeping an emphasis on quality, safety and investment in new technology.

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What do you mean by production?

Production is a process of combining various material inputs and immaterial inputs (plans, know-how) in order to make something for consumption (output). It is the act of creating an output, a good or service which has value and contributes to the utility of individuals.

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What is the orientation?

the state of being oriented. an introduction, as to guide one in adjusting to new surroundings, employment, activity, or the like: New employees receive two days of orientation. Psychology, Psychiatry. the ability to locate oneself in one's environment with reference to time, place, and people.

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What are the benefits of marketing orientation?

Benefits of the Marketing Orientation Identified
Increased sales and income. Increased business volume and market share. Increased customer satisfaction and loyalty. Increased innovation by listening to the customer.

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Is Apple a product oriented company?

Like many other technology firms, Apple tries to create new innovative products by utilizing the strengths of their production teams. However, Apple is not only product oriented. They do take on a market orientation approach as well as they also spend time figuring out what the customer wants through market research.

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What is consumer orientation?

A service offered by companies that focuses on the internal and external needs of a business's customers. Consumer orientation establishes and monitors standards of customer satisfaction and strives to meet the clientele's needs and expectations related to the product or service sold by the business.

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What are the advantages of product concept?

One of the advantages of product concepts is that marketers do not need to carry out extensive research into their target audience. Products that amarketer believe will 'sell themselves' do not need a lot of well planned and specifically driven marketing campaigns that can save a company a lot of money.

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What are the advantages and disadvantages of market orientation?

This said, most markets are moving more towards a market-orientated approach as customers have more and more access to information about what they are looking to buy. Advantages: Customer satisfaction, loyalty, continual investment in research. Disadvantages: Reactive, not always innovative, market always changing.

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What is a life cycle stage?

A life cycle is a course of events that brings a new product into existence and follows its growth into a mature product and eventual critical mass and decline. The most common steps in the life cycle of a product include product development, market introduction, growth, maturity, and decline/stability.

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What is production oriented leadership?

Production-oriented leader: a leader who emphasizes technical or task aspects of the job. Fiedler Model : proposes that effective group performance depends on the proper match between the leader's style and the degree to which the situation gives the leader control. -

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What is core customer value?

The core customer value you buy is freedom and on-the-go connectivity. Marketers should turn the core benefit, the core customer value they identified into an actual product. This involves developing product features, design, a quality level, a brand name and even a packaging.

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What is meant by market segmentation?

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

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Why does following a production orientation make a firm in this industry successful?

Firms that follow a production orientation can be successful in following such an orientation because they focus on the internal capabilities of the organization rather than the desires and needs of the marketplace. Sometimes what a firm can best produce is exactly what the marketplace wants.

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What is the production concept in marketing?

Definition: Production Concept
Production Concept is a belief that states that the customers would always acquire products which are cheaper and more readily available (or widely available). The production concept advocates that more the products or production, more would be the sales.

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What type of personality is best for sales?

Here are five personality types that are great for sales jobs.
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  3. The Achievement Oriented Sales Person.
  4. The Curious Sales Person.
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What is an example of market orientation?

A company using market orientation invests time researching current trends in a given market. For example, if a car company engages in market orientation, it will research what consumers most want and need in a car rather than produce models meant to follow the trends of other manufacturers.