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Asked by: Ruska Velikov
business and finance executive leadership and managementWhat is the purpose of communication strategy for using an I statement?
Also to know is, what is the purpose of a communication strategy?
The aim of a Communication Strategy is to ensure ongoing commitment and support by all Key Stakeholders for all aspects of the project. The strategy will usually include: Purpose - a brief statement about the strategy and its intended use. This allows the Communication Strategy to exist as a stand-alone document.
Likewise, what is the purpose of an I statement?
An “I” statement can help a person become aware of problematic behavior and generally forces the speaker to take responsibility for his or her own thoughts and feelings rather than attributing them—sometimes falsely or unfairly—to someone else.
Most communication strategies include the following elements:
- Brief summary of the situation analysis.
- Audience segmentation.
- Program theory to inform strategy development.
- Communication objectives.
- Approaches for achieving objectives.
- Positioning for the desired change.
- Benefits and messages to encourage desired change.