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The Nestle Corporation conducted a theater survey to seewhat concessions were the most popular and what people bought them.The survey found 78 percent of the frequent moviegoersbuy a drink, 68 percent buy popcorn and 43 percentbuy candy.
Furthermore, how much do movie theaters make off popcorn?
Movie theater popcorn: 1,275% markup Theaters know that viewers will pay morefor movie snacks, so they hike the prices up: A bagof popcorn that costs 37 cents to make can easilysell for $5.
Correspondingly, why popcorn is so expensive at movie theater?
A marketing professor says the high price ofpopcorn at most movie theater concession standsactually benefits moviegoers. By charging high prices onconcessions, exhibition houses are able to keep ticket priceslower, which allows more people to enjoy the silver-screenexperience.
Regal Concessions | |
---|---|
Popcorn | |
Small Popcorn | $6.25 |
Medium Popcorn | $7.25 |
Large Popcorn | $8.25 |