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Also question is, what are the 4 P's of Udaap?
The Bureau adopts the FTC's “four P's” – prominence; presentation (easy to understand, not contradicted and timely); placement where consumers are expected to look or hear; close proximity to the claim qualified.
Hereof, what are examples of Udaap?
Some of the agency's examples include… Failing to post payments timely or properly or to credit a consumer's account with payments that the consumer submitted on time and then charging late fees to that consumer. Taking possession of property without the legal right to do so.
An act or practice is unfair where it (1) causes or is likely to cause substantial injury to consumers, (2) cannot be reasonably avoided by consumers, and (3) is not outweighed by countervailing benefits to consumers or to competition.