Asked by: Intissar Tzekhmistrenkobusiness and finance publishing industry
When was print media introduced?
Last Updated: 13th January, 2020
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Also asked, when did print media begin?
The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD. Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century.
Likewise, which are the print media? Print media is usually referred to newspaper and magazine. Advertisements that are seen in newspaper and magazines are the printed advertisements. However posters and ads in directories like yellow pages is also considered print media as anything physically printed to market a product fall under it.
Also question is, who invented print media?
Why is print media still important?
Whilst we are living in an increasingly digital world, print media is still an incredibly important part of the marketing mix. Investing in print media can help businesses to extend their reach to potential customers, gain exposure and engage their target audiences with campaigns.