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Also asked, why is water activity important?
Throughout history water activity in food has been controlled by drying, addition of sugar or salt and freezing. It is an important property that is used to predict the stability and safety of food with respect to microbial growth, rates of deteriorative reactions and chemical/physical properties.
Accordingly, what does low water activity mean?
Unbound water will exert vapor pressure which can be used to determine microbial spoilage, chemical, and physical stability. In relation to cupcakes, a water activity measurement of 0.5 or lower would mean the likelihood of microbial growth is very low.
As described by the above equation, water activity is a ratio of vapor pressures and thus has no units. It ranges from 0.0aw (bone dry) to 1.0aw (pure water). Water activity is sometimes described in terms of the amounts of “bound” and “free” water in a product.