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Regarding this, why is yellow journalism important?
Yellow journalism was a style of newspaper reporting that emphasized sensationalism over facts. During its heyday in the late 19th century it was one of many factors that helped push the United States and Spain into war in Cuba and the Philippines, leading to the acquisition of overseas territory by the United States.
One may also ask, why is it called yellow journalism?
The term was coined in the mid-1890s to characterize the sensational journalism in the circulation war between Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal. In 1898 the paper simply elaborated: "We called them Yellow because they are Yellow."
Examples of yellow journalism can be found next to any grocery store's checkout line, with tabloids that boast about “shocking” celebrity news, or the “confirmation” of alien lifeforms. Modern yellow journalism runs rampant through the internet, daring people to click on scandalous stories, or shocking headlines.